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In this article we take a look how a Croatian company cleverly made the cravat a national institution.
At Asenda Law, every client is unique, and we take pride in crafting bespoke legal solutions to meet their individual needs.
Our client portfolio highlights the diverse range of businesses we’ve worked with and the variety of challenges we’ve helped them overcome.
From innovative startups protecting their intellectual property, to established businesses navigating complex commercial contracts, we bring the same level of commitment, expertise, and care to every project. Our goal is always the same – ensuring our clients can focus on what they do best, while we handle the legal complexities.
We believe that our clients’ success is our success, and we’re proud to share. Take a look at who we’ve helped to protect their interests, resolve disputes, and achieve long-term growth.
At Asenda Law, every client is unique, and we take pride in crafting bespoke legal solutions to meet their individual needs. Our case studies highlight the diverse range of businesses we’ve worked with and the variety of challenges we’ve helped them overcome.
If you want excellent people to do excellent things for your excellent business then look no further than Asenda. We met Tom and Ben at an event and were so impressed that within weeks we had engaged Asenda on an IP project which they delivered on. They genuinely care about their clients and are a pleasure to work with.
With a reputation as one of the UK’s leading intellectual property lawyers (World Trademark Review 1000), Ben has extensive experience in IP strategy, management, and enforcement. His career spans work with listed companies, Premier League clubs, international cinema chains, and innovative tech firms.
Known for his ability to break down complex legal matters, Ben advises clients on their IP and commercial strategies, providing a clear understanding of risks, outcomes, and opportunities. He has also led high-stakes negotiations and lectured internationally on IP and technology law, underscoring his commitment to knowledge-sharing in the industry.
Tom’s legal practice focuses on commercial and intellectual property matters, making him a trusted advisor for creative businesses across the UK. He has a particular focus on IP enforcement and litigation in the Intellectual Property Enterprise Court, the UK IPO, and the High Court. He is listed as a Recommended Individual by the World Trademark Review 1000 and is described as “excelling in managing contentious proceedings across various forums, achieving top results at the UKIPO, IPEC and High Court”. Tom represents clients from sectors as varied as AI companies, luxury goods houses, international cosmetics brands, and multi-national restaurant chains.
Before co-founding Asenda Law, Tom worked in private practice at one of London’s top IP boutiques and served as in-house IP Counsel for the EMEA region at a US-listed company.
Mark’s practice covers a broad spectrum of IP and IT law, advising clients ranging from start-ups to listed companies in industries like finance, fashion, and SaaS. He has represented clients in design, trademark, and domain disputes before the UK and EU Intellectual Property Offices, as well as in the High Court and other dispute resolution forums.
Mark’s extensive experience in both contentious and non-contentious matters means he’s well-equipped to guide clients in protecting and commercialising their IP assets with confidence.
Lindsey manages an extensive trademark portfolio for clients across the UK, Europe, and globally, ensuring compliance and protection across jurisdictions.
A former forensic accountant, Lindsey brings analytical precision to her role, overseeing IP applications, renewals, and office actions. Her knowledge of both IP and finance makes her indispensable in managing our clients’ ongoing trademark needs and addressing complex administrative matters with clarity.
With a robust background in commercial law, Helen transitioned to IP in 2015, quickly becoming an invaluable part of Asenda Law’s team.
She manages client care, accounts, finance, and HR, overseeing the daily operations that ensure our firm runs smoothly. Helen’s meticulous approach and years of experience make her a trusted point of contact for both clients and colleagues.
