If a competitor copies your name, uses a similar logo or sells lookalike products, your brand, revenue and reputation can be put at risk quickly. If you have received a cease and desist letter or been accused of trade mark infringement, you also need clear advice before you respond. A trade mark infringement lawyer helps businesses protect their brand, enforce their rights and respond to infringement claims.
We help UK businesses protect their brands, resolve disputes and defend infringement allegations.
You will work directly with an experienced partner from day one. We will tell you where you stand, what your options are and what we would do in your position, whether that means negotiation, a cease and desist letter, settlement terms, a formal response or legal action. The strongest legal argument is not always the best commercial option.
If your brand is being copied or you need to respond to an allegation, the earlier you take advice, the more options you usually have.
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As part of our wider intellectual property work, we help businesses protect the names, logos, slogans and brand assets that set them apart. When another business starts trading on the reputation you have built, the response needs careful thought. The right response depends on your rights, the evidence and what you are actually trying to achieve.
Trade mark disputes come in all shapes and sizes. We regularly advise on:
Not every trade mark dispute needs a courtroom. Sometimes a well-drafted letter is enough. Sometimes the other side refuses to engage. Sometimes the best commercial outcome is a settlement.
We will explain the risks, likely costs and available options so you can decide what happens next.
Secure evidence immediately. Take clear screenshots, save URLs, record dates, keep copies of listings or adverts, and store any evidence of customer confusion. Speak to a trade mark infringement lawyer before contacting the other party so your response is accurate and strategically sound.
No. A registered trade mark gives stronger and clearer protection, but unregistered rights can still be enforced through passing off. The right strategy depends on your trading history, customer recognition and the nature of the unauthorised use.
Do not ignore it, and do not reply without legal advice. A rushed response can weaken your position. We can review the claim, assess the other party’s rights and help you respond in a way that protects your commercial position.
The cost depends on the nature of the dispute and how the other party responds. Some cases can be resolved with an initial solicitor’s letter or negotiated agreement. Others require formal proceedings. We will explain the likely costs and commercial risks at the outset, so you can decide how far you want to take the matter.
There is no fixed timeframe. A dispute may be resolved relatively quickly where the other party agrees to stop using the trade mark or accepts negotiated settlement terms. Contested cases involving formal proceedings will take longer. Taking advice early can help establish the issues, preserve evidence and identify the most practical route towards resolution.
Keep records of where and how the trade mark is being used. This could include screenshots, product listings, packaging, adverts, social media posts, emails and examples of customer confusion. Do not rely on online material remaining available. Save relevant evidence early and speak to a trade mark lawyer before contacting the other party.
If someone is using your brand without permission, or accusing you of using theirs, it’s worth taking advice early. We regularly see disputes become more complicated and more expensive because the parties wait too long to act.
You should speak to a trade mark lawyer if:
Brand disputes have a habit of spreading quickly online. One copied listing can become ten. One fake profile can become five. The earlier you act, the more options you usually have.
Trade mark infringement usually happens when someone uses a name, logo or other brand asset that is identical or confusingly similar in the course of trade without permission.
Common examples include:
The mark doesn’t need to be an exact copy. If customers are likely to think there is a connection between two businesses, there may be a problem.
A registered trade mark gives you clearer rights and usually makes enforcement more straightforward. No trade mark registration? That does not necessarily mean you are out of options. Passing off can protect businesses where someone else trades on the reputation they have built.
Passing off claims usually comes down to three questions:
We will review your rights, the evidence and the commercial risk, then explain the route that makes sense.
We help businesses resolve trade mark disputes quickly, commercially and with as little disruption as possible. We advise business leaders across a wide range of sectors, including software, technology, manufacturing, retail, hospitality and professional services.
We can help with:
Not every dispute needs a fight. Sometimes the best outcome is stopping the infringement. Sometimes it is protecting a commercial relationship. Sometimes it is agreeing on a way forward and moving on.
If you have been accused of trade mark infringement, resist the urge to fire off a quick response. A rushed reply can make a difficult situation harder to resolve. We can help you defend the claim, negotiate a settlement, challenge the trade mark or agree a structured rebrand where appropriate.
Trade mark issues often overlap with commercial contracts, especially where a supplier, manufacturer, distributor, reseller, franchisee, agency, influencer or former business partner uses brand assets outside the agreed terms.
We can review, draft and negotiate contracts that protect your trade marks and wider intellectual property, including:
Clear contracts reduce future risk. They also give you stronger options if someone misuses your brand or refuses to stop.
We provide partner-led intellectual property advice for businesses that need clear direction, not dense legal theory.
You will work directly with an experienced trade mark infringement lawyer who understands trade marks, commercial contracts, and business disputes. We explain your options clearly, give you a practical route forward and stay focused on the result you need.
We are recognised by The Legal 500 and advise a wide range of clients, from international software companies and NHS Trusts to musicians, television personalities, breweries, start-ups and established businesses.
Trade mark disputes rarely improve with time. The longer they are left unresolved, the harder they can become to manage.
If someone is using your brand without permission, or you have received a trade mark infringement allegation, speak to us before the issue escalates.
Book a free initial consultation with an Asenda Law partner.
Reach out to us from our contact form and we will get back to you shortly.
Thanks for your enquiry!
We're looking into it and if a response is required we'll get back to you shortly.
We've also sent you a confirmation email. Please also check your spam folder.
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If you find that the form just won’t work you could email us directly at .
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With a reputation as one of the UK’s leading intellectual property lawyers (World Trademark Review 1000), Ben has extensive experience in IP strategy, management, and enforcement. His career spans work with listed companies, Premier League clubs, international cinema chains, and innovative tech firms.
Known for his ability to break down complex legal matters, Ben advises clients on their IP and commercial strategies, providing a clear understanding of risks, outcomes, and opportunities. He has also led high-stakes negotiations and lectured internationally on IP and technology law, underscoring his commitment to knowledge-sharing in the industry.
Tom’s legal practice focuses on commercial and intellectual property matters, making him a trusted advisor for creative businesses across the UK. He has a particular focus on IP enforcement and litigation in the Intellectual Property Enterprise Court, the UK IPO, and the High Court. He is listed as a Recommended Individual by the World Trademark Review 1000 and is described as “excelling in managing contentious proceedings across various forums, achieving top results at the UKIPO, IPEC and High Court”. Tom represents clients from sectors as varied as AI companies, luxury goods houses, international cosmetics brands, and multi-national restaurant chains.
Before co-founding Asenda Law, Tom worked in private practice at one of London’s top IP boutiques and served as in-house IP Counsel for the EMEA region at a US-listed company.
Mark’s practice covers a broad spectrum of IP and IT law, advising clients ranging from start-ups to listed companies in industries like finance, fashion, and SaaS. He has represented clients in design, trademark, and domain disputes before the UK and EU Intellectual Property Offices, as well as in the High Court and other dispute resolution forums.
Mark’s extensive experience in both contentious and non-contentious matters means he’s well-equipped to guide clients in protecting and commercialising their IP assets with confidence.
Lindsey manages an extensive trademark portfolio for clients across the UK, Europe, and globally, ensuring compliance and protection across jurisdictions.
A former forensic accountant, Lindsey brings analytical precision to her role, overseeing IP applications, renewals, and office actions. Her knowledge of both IP and finance makes her indispensable in managing our clients’ ongoing trademark needs and addressing complex administrative matters with clarity.
With a robust background in commercial law, Helen transitioned to IP in 2015, quickly becoming an invaluable part of Asenda Law’s team.
She manages client care, accounts, finance, and HR, overseeing the daily operations that ensure our firm runs smoothly. Helen’s meticulous approach and years of experience make her a trusted point of contact for both clients and colleagues.
